%0 Journal Article %A Geoffrey Precourt %T What Do We Know About Peer-to-Peer Marketing? %D 2014 %R 10.2501/JAR-54-2-124-125 %J Journal of Advertising Research %P 124-125 %V 54 %N 2 %U https://www.journalofadvertisingresearch.com/content/jadvertres/54/2/124.full.pdf