TY - JOUR T1 - The Quality of Internet-User Recall JF - Journal of Advertising Research JO - J Advert Res SP - 56 LP - 70 DO - 10.2501/JAR-54-1-056-070 VL - 54 IS - 1 AU - Esmeralda Crespo-Almendros AU - Salvador Del Barrio-GarcĂ­a Y1 - 2014/03/01 UR - http://www.journalofadvertisingresearch.com/content/54/1/56.abstract N2 - The present study investigates whether different online sales promotion types influence Internet-user recall quality and help create brand awareness. The work also analyzes whether the quality of recall depends on whether or not the Internet-user clicks on the promotional banner. Based on a sample of 676 individuals, the authors found that nonmonetary online sales promotions (i.e. free gifts) generated a higher level of brand and product recall, while monetary online sales promotions (i.e. price discounts) generated a higher level of product recall. The implications of this study will help managers offer the online incentives that best align with their business objectives. ER -