RT Journal Article
SR Electronic
T1 Lessons Learned from 197 Metrics, 150 Studies, and 12 Essays
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 110
OP 118
DO 10.2501/JAR-54-1-110-118
VO 54
IS 1
A1 Stephen D. Rappaport
YR 2014
UL http://www.journalofadvertisingresearch.com/content/54/1/110.abstract
AB