TY - JOUR T1 - Digital Game Changers JF - Journal of Advertising Research JO - J Advert Res SP - 11 LP - 16 DO - 10.2501/JAR-54-1-011-016 VL - 54 IS - 1 AU - Gian Fulgoni AU - Andrew Lipsman Y1 - 2014/03/01 UR - http://www.journalofadvertisingresearch.com/content/54/1/11.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -