PT  - JOURNAL ARTICLE
AU  - Gian Fulgoni
TI  - Big Data: Friend or Foe of Digital Advertising?
AID  - 10.2501/JAR-53-4-372-376
DP  - 2013 Dec 01
TA  - Journal of Advertising Research
PG  - 372--376
VI  - 53
IP  - 4
4099  - http://www.journalofadvertisingresearch.com/content/53/4/372.short
4100  - http://www.journalofadvertisingresearch.com/content/53/4/372.full
SO  - J Advert Res2013 Dec 01; 53