RT Journal Article SR Electronic T1 Please Pass the Bacon JF Journal of Advertising Research JO J Advert Res FD WARC SP 359 OP 360 DO 10.2501/JAR-53-4-359-360 VO 53 IS 4 A1 Gale Metzger YR 2013 UL http://www.journalofadvertisingresearch.com/content/53/4/359.abstract AB