%0 Journal Article %A Gale Metzger %T Please Pass the Bacon %B A Tribute to Erwin Ephron %D 2013 %R 10.2501/JAR-53-4-359-360 %J Journal of Advertising Research %P 359-360 %V 53 %N 4 %U https://www.journalofadvertisingresearch.com/content/jadvertres/53/4/359.full.pdf