PT  - JOURNAL ARTICLE
AU  - Geoffrey Precourt
TI  - What We Know About New Mixes in Media Marketing
AID  - 10.2501/JAR-53-4-356-357
DP  - 2013 Dec 01
TA  - Journal of Advertising Research
PG  - 356--357
VI  - 53
IP  - 4
4099  - http://www.journalofadvertisingresearch.com/content/53/4/356.short
4100  - http://www.journalofadvertisingresearch.com/content/53/4/356.full
SO  - J Advert Res2013 Dec 01; 53