%0 Journal Article %A Geoffrey Precourt %T What We Know About New Mixes in Media Marketing %D 2013 %R 10.2501/JAR-53-4-356-357 %J Journal of Advertising Research %P 356-357 %V 53 %N 4 %U https://www.journalofadvertisingresearch.com/content/jadvertres/53/4/356.full.pdf