RT Journal Article SR Electronic T1 The Journal/ARF Partnership JF Journal of Advertising Research JO J Advert Res FD WARC SP i OP i DO 10.2501/JAR-53-3-00i-00i VO 53 IS 3 YR 2013 UL http://www.journalofadvertisingresearch.com/content/53/3/i.abstract AB