PT - JOURNAL ARTICLE ED - , TI - The <em>Journal</em>/ARF Partnership AID - 10.2501/JAR-53-3-00i-00i DP - 2013 Sep 01 TA - Journal of Advertising Research PG - i--i VI - 53 IP - 3 4099 - http://www.journalofadvertisingresearch.com/content/53/3/i.short 4100 - http://www.journalofadvertisingresearch.com/content/53/3/i.full SO - J Advert Res2013 Sep 01; 53