PT  - JOURNAL ARTICLE
ED  - ,
TI  - In 2013, Once Again, Marketing Art Meets Science
AID  - 10.2501/JAR-53-3-273-285
DP  - 2013 Sep 01
TA  - Journal of Advertising Research
PG  - 279--285
VI  - 53
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/53/3/279.short
4100  - http://www.journalofadvertisingresearch.com/content/53/3/279.full
SO  - J Advert Res2013 Sep 01; 53