RT Journal Article
SR Electronic
T1 You Can't Put a Price Tag on A Survey Participant's Enjoyment
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 254
OP 257
DO 10.2501/JAR-53-3-254-257
VO 53
IS 3
A1 Robert W. Walker
A1 William A. Cook
YR 2013
UL http://www.journalofadvertisingresearch.com/content/53/3/254.abstract
AB