PT  - JOURNAL ARTICLE
AU  - Robert W. Walker
AU  - William A. Cook
TI  - You Can't Put a Price Tag on A Survey Participant's Enjoyment
AID  - 10.2501/JAR-53-3-254-257
DP  - 2013 Sep 01
TA  - Journal of Advertising Research
PG  - 254--257
VI  - 53
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/53/3/254.short
4100  - http://www.journalofadvertisingresearch.com/content/53/3/254.full
SO  - J Advert Res2013 Sep 01; 53