TY - JOUR T1 - In Search of Advertising ROI JF - Journal of Advertising Research JO - J Advert Res SP - 251 LP - 253 DO - 10.2501/JAR-53-3-251-253 VL - 53 IS - 3 AU - Gale Metzger Y1 - 2013/09/01 UR - http://www.journalofadvertisingresearch.com/content/53/3/251.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -