RT Journal Article
SR Electronic
T1 The Theory and Practice of Advertising
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 244
OP 246
DO 10.2501/JAR-53-3-244-246
VO 53
IS 3
A1 Pierre Berthon
A1 Karen Robson
A1 Leyland Pitt
YR 2013
UL http://www.journalofadvertisingresearch.com/content/53/3/244.abstract
AB