TY - JOUR T1 - The Theory and Practice of Advertising JF - Journal of Advertising Research JO - J Advert Res SP - 244 LP - 246 DO - 10.2501/JAR-53-3-244-246 VL - 53 IS - 3 AU - Pierre Berthon AU - Karen Robson AU - Leyland Pitt Y1 - 2013/09/01 UR - http://www.journalofadvertisingresearch.com/content/53/3/244.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -