PT  - JOURNAL ARTICLE
AU  - Pierre Berthon
AU  - Karen Robson
AU  - Leyland Pitt
TI  - The Theory and Practice of Advertising
AID  - 10.2501/JAR-53-3-244-246
DP  - 2013 Sep 01
TA  - Journal of Advertising Research
PG  - 244--246
VI  - 53
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/53/3/244.short
4100  - http://www.journalofadvertisingresearch.com/content/53/3/244.full
SO  - J Advert Res2013 Sep 01; 53