PT  - JOURNAL ARTICLE
ED  - ,
TI  - Letter from the CEO
AID  - 10.2501/JAR-53-2-00i-00i
DP  - 2013 Jun 01
TA  - Journal of Advertising Research
PG  - i--i
VI  - 53
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/53/2/i.short
4100  - http://www.journalofadvertisingresearch.com/content/53/2/i.full
SO  - J Advert Res2013 Jun 01; 53