RT Journal Article SR Electronic T1 Empirical Generalizations: New Laws for Digital Marketing JF Journal of Advertising Research JO J Advert Res FD WARC SP 175 OP 180 DO 10.2501/JAR-53-2-175-180 VO 53 IS 2 A1 Yoram (Jerry) Wind A1 Byron Sharp A1 Karen Nelson-Field YR 2013 UL http://www.journalofadvertisingresearch.com/content/53/2/175.abstract AB