PT - JOURNAL ARTICLE AU - Geoffrey Precourt TI - What We Know About Advertising AID - 10.2501/JAR-53-2-121-122 DP - 2013 Jun 01 TA - Journal of Advertising Research PG - 121--122 VI - 53 IP - 2 4099 - http://www.journalofadvertisingresearch.com/content/53/2/121.short 4100 - http://www.journalofadvertisingresearch.com/content/53/2/121.full SO - J Advert Res2013 Jun 01; 53