TY - JOUR T1 - How Healthy is Your Brand-Health Tracker? JF - Journal of Advertising Research JO - J Advert Res SP - 11 LP - 13 DO - 10.2501/JAR-53-1-011-013 VL - 53 IS - 1 AU - Jenni Romaniuk Y1 - 2013/03/01 UR - http://www.journalofadvertisingresearch.com/content/53/1/11.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -