RT Journal Article
SR Electronic
T1 How Healthy is Your Brand-Health Tracker?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 11
OP 13
DO 10.2501/JAR-53-1-011-013
VO 53
IS 1
A1 Jenni Romaniuk
YR 2013
UL http://www.journalofadvertisingresearch.com/content/53/1/11.abstract
AB