TY - JOUR T1 - Are You Ready for the Next Big Thing? JF - Journal of Advertising Research JO - J Advert Res SP - 397 LP - 399 DO - 10.2501/JAR-52-4-397-399 VL - 52 IS - 4 AU - Jenni Romaniuk Y1 - 2012/12/01 UR - http://www.journalofadvertisingresearch.com/content/52/4/397.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -