RT Journal Article
SR Electronic
T1 Are You Ready for the Next Big Thing?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 397
OP 399
DO 10.2501/JAR-52-4-397-399
VO 52
IS 4
A1 Jenni Romaniuk
YR 2012
UL http://www.journalofadvertisingresearch.com/content/52/4/397.abstract
AB