TY - JOUR T1 - The Dog Ate My Analysis JF - Journal of Advertising Research JO - J Advert Res SP - 395 LP - 396 DO - 10.2501/JAR-52-4-395-396 VL - 52 IS - 4 AU - Pat LaPointe Y1 - 2012/12/01 UR - http://www.journalofadvertisingresearch.com/content/52/4/395.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -