RT Journal Article SR Electronic T1 The Dog Ate My Analysis JF Journal of Advertising Research JO J Advert Res FD WARC SP 395 OP 396 DO 10.2501/JAR-52-4-395-396 VO 52 IS 4 A1 Pat LaPointe YR 2012 UL http://www.journalofadvertisingresearch.com/content/52/4/395.abstract AB