PT  - JOURNAL ARTICLE
AU  - Pat LaPointe
TI  - The Dog Ate My Analysis
AID  - 10.2501/JAR-52-4-395-396
DP  - 2012 Dec 01
TA  - Journal of Advertising Research
PG  - 395--396
VI  - 52
IP  - 4
4099  - http://www.journalofadvertisingresearch.com/content/52/4/395.short
4100  - http://www.journalofadvertisingresearch.com/content/52/4/395.full
SO  - J Advert Res2012 Dec 01; 52