TY - JOUR T1 - Where Marketing Art Meets Marketing Science JF - Journal of Advertising Research JO - J Advert Res SP - 376 LP - 387 DO - 10.2501/JAR-52-3-376-387 VL - 52 IS - 3 A2 - , Y1 - 2012/09/01 UR - http://www.journalofadvertisingresearch.com/content/52/3/376.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -