PT  - JOURNAL ARTICLE
AU  - Dave Cameron
AU  - Chris Gregory
AU  - Daryl Battaglia
TI  - Nielsen Personalizes The Mobile Shopping App
AID  - 10.2501/JAR-52-3-333-338
DP  - 2012 Sep 01
TA  - Journal of Advertising Research
PG  - 333--338
VI  - 52
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/52/3/333.short
4100  - http://www.journalofadvertisingresearch.com/content/52/3/333.full
SO  - J Advert Res2012 Sep 01; 52
AB  - A transition to new digital channels is transforming the age-old marketing practice of couponing. By personalizing the display of coupons, retailers and marketers can help consumers cut through the coupon clutter and more easily find the coupons that will motivate them to purchase. Through a study with a grocery retailer, their iPhone app and four CPG manufacturers, Nielsen personalized the mobile display sorting the most relevant coupons to the top based on a three-pronged scoring model. Using a test versus control design, personalization yielded higher overall coupon redemptions, and more redemptions for brands and products that are new to a consumer.