TY - JOUR T1 - Five Steps to Smarter Targeting JF - Journal of Advertising Research JO - J Advert Res SP - 288 LP - 290 DO - 10.2501/JAR-52-3-288-290 VL - 52 IS - 3 AU - Jenni Romaniuk Y1 - 2012/09/01 UR - http://www.journalofadvertisingresearch.com/content/52/3/288.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -