RT Journal Article
SR Electronic
T1 Measuring Facebook's Impact on Marketing
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 286
OP 287
DO 10.2501/JAR-52-3-286-287
VO 52
IS 3
A1 Pat LaPointe
YR 2012
UL http://www.journalofadvertisingresearch.com/content/52/3/286.abstract
AB