PT  - JOURNAL ARTICLE
AU  - LaPointe, Pat
TI  - Measuring Facebook's Impact on Marketing
AID  - 10.2501/JAR-52-3-286-287
DP  - 2012 Sep 01
TA  - Journal of Advertising Research
PG  - 286--287
VI  - 52
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/52/3/286.short
4100  - http://www.journalofadvertisingresearch.com/content/52/3/286.full
SO  - J Advert Res2012 Sep 01; 52