RT Journal Article
SR Electronic
T1 The Laws of Marketing Science
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 196
OP 197
DO 10.2501/JAR-52-2-196-197
VO 52
IS 2
YR 2012
UL http://www.journalofadvertisingresearch.com/content/52/2/196.abstract
AB