PT  - JOURNAL ARTICLE
ED  - , 
TI  - The Laws of Marketing Science
AID  - 10.2501/JAR-52-2-196-197
DP  - 2012 Jun 01
TA  - Journal of Advertising Research
PG  - 196--197
VI  - 52
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/52/2/196.short
4100  - http://www.journalofadvertisingresearch.com/content/52/2/196.full
SO  - J Advert Res2012 Jun 01; 52