PT  - JOURNAL ARTICLE
AU  - Romaniuk, Jenni
TI  - Lifting the Productivity of TV Advertising
AID  - 10.2501/JAR-52-2-146-148
DP  - 2012 Jun 01
TA  - Journal of Advertising Research
PG  - 146--148
VI  - 52
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/52/2/146.short
4100  - http://www.journalofadvertisingresearch.com/content/52/2/146.full
SO  - J Advert Res2012 Jun 01; 52