TY - JOUR T1 - Send <em>This</em> to Your CFO … JF - Journal of Advertising Research JO - J Advert Res SP - 144 LP - 145 DO - 10.2501/JAR-52-2-144-145 VL - 52 IS - 2 AU - Pat Lapointe Y1 - 2012/06/01 UR - http://www.journalofadvertisingresearch.com/content/52/2/144.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -