PT  - JOURNAL ARTICLE
AU  - Pat Lapointe
TI  - Send <em>This</em> to Your CFO …
AID  - 10.2501/JAR-52-2-144-145
DP  - 2012 Jun 01
TA  - Journal of Advertising Research
PG  - 144--145
VI  - 52
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/52/2/144.short
4100  - http://www.journalofadvertisingresearch.com/content/52/2/144.full
SO  - J Advert Res2012 Jun 01; 52