RT Journal Article
SR Electronic
T1 The Power of “Like”
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 40
OP 52
DO 10.2501/JAR-52-1-040-052
VO 52
IS 1
A1 Andrew Lipsman
A1 Graham Mudd
A1 Mike Rich
A1 Sean Bruich
YR 2012
UL http://www.journalofadvertisingresearch.com/content/52/1/40.abstract
AB