%0 Journal Article %A Geoffrey Precourt %T Keeping Score %B Sports and Marketing %D 2012 %R 10.2501/JAR-52-1-003-004 %J Journal of Advertising Research %P 3-4 %V 52 %N 1 %U https://www.journalofadvertisingresearch.com/content/jadvertres/52/1/3.full.pdf