TY - JOUR T1 - Catching Lightning in a Bottle JF - Journal of Advertising Research JO - J Advert Res SP - 10 LP - 11 DO - 10.2501/JAR-52-1-010-011 VL - 52 IS - 1 AU - Pat LaPointe Y1 - 2012/03/01 UR - http://www.journalofadvertisingresearch.com/content/52/1/10.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -