PT - JOURNAL ARTICLE ED - , TI - The China Puzzle AID - 10.2501/JAR-51-4-634-642 DP - 2011 Dec 01 TA - Journal of Advertising Research PG - 634--642 VI - 51 IP - 4 4099 - http://www.journalofadvertisingresearch.com/content/51/4/634.short 4100 - http://www.journalofadvertisingresearch.com/content/51/4/634.full SO - J Advert Res2011 Dec 01; 51