RT Journal Article
SR Electronic
T1 Marketing on the Razor's Edge
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 559
OP 560
DO 10.2501/JAR-51-4-559-560
VO 51
IS 4
A1 Pat LaPointe
YR 2011
UL http://www.journalofadvertisingresearch.com/content/51/4/559.abstract
AB