RT Journal Article
SR Electronic
T1 Advertiser Pressure and the Personal Ethical Norms of Newspaper Editors and Ad Directors
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 538
OP 551
DO 10.2501/JAR-51-3-538-552
VO 51
IS 3
A1 Gergely Nyilasy
A1 Leonard N. Reid
YR 2011
UL http://www.journalofadvertisingresearch.com/content/51/3/538.abstract
AB Newspaper journalists and advertising directors were surveyed to update and extend research on advertising pressure. Results reveal that: advertiser pressure is widespread in newspapers; despite economic threats, however, advertisers succeed with their influence attempts relatively infrequently;smaller newspapers do not differ much from larger ones with regard to any forms of advertiser pressure;advertising directors are more permissive in their personal ethical norms for handling advertiser pressure than editors;employees of small newspapers are not much more permissive in their ethical norms than those of large papers; andthe amount of economic pressure a newspaper received (but not other forms of pressure such as influence attempts and acquiescence) is positively correlated with the permissiveness of media workers' personal ethical norms.