PT  - JOURNAL ARTICLE
AU  - Gergely Nyilasy
AU  - Leonard N. Reid
TI  - Advertiser Pressure and the Personal Ethical Norms of Newspaper Editors and Ad Directors
AID  - 10.2501/JAR-51-3-538-552
DP  - 2011 Sep 01
TA  - Journal of Advertising Research
PG  - 538--551
VI  - 51
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/51/3/538.short
4100  - http://www.journalofadvertisingresearch.com/content/51/3/538.full
SO  - J Advert Res2011 Sep 01; 51
AB  - Newspaper journalists and advertising directors were surveyed to update and extend research on advertising pressure. Results reveal that: advertiser pressure is widespread in newspapers; despite economic threats, however, advertisers succeed with their influence attempts relatively infrequently;smaller newspapers do not differ much from larger ones with regard to any forms of advertiser pressure;advertising directors are more permissive in their personal ethical norms for handling advertiser pressure than editors;employees of small newspapers are not much more permissive in their ethical norms than those of large papers; andthe amount of economic pressure a newspaper received (but not other forms of pressure such as influence attempts and acquiescence) is positively correlated with the permissiveness of media workers' personal ethical norms.