PT  - JOURNAL ARTICLE
AU  - Vincent Cicchirillo
AU  - Jhih-Syuan Lin
TI  - Stop Playing with Your Food
AID  - 10.2501/JAR-51-3-484-498
DP  - 2011 Sep 01
TA  - Journal of Advertising Research
PG  - 484--498
VI  - 51
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/51/3/484.short
4100  - http://www.journalofadvertisingresearch.com/content/51/3/484.full
SO  - J Advert Res2011 Sep 01; 51
AB  - In response to the rising rate in childhood obesity and the increasing number of child-targeted interactive games employed by food marketers and health advocates, this study examined food-related advergaming content for for-profit and non-profit organizations' web sites. The authors conducted a content analysis of 80 interactive games (40 for-profit and 40 non-profit). The results showed differences in the interactive-gaming genre types employed by non-profit and for-profit organizations. This research adds considerably to the literature about the ways in which children learn healthy food habits/behaviors. Managerial and practical implications are provided to address the need to advance socially responsible methods for organizations.