TY - JOUR T1 - From Platitudes to Principles JF - Journal of Advertising Research JO - J Advert Res SP - 475 LP - 476 DO - 10.2501/JAR-51-3-475-476 VL - 51 IS - 3 AU - Richard F. Beltramini Y1 - 2011/09/01 UR - http://www.journalofadvertisingresearch.com/content/51/3/475.abstract N2 - 300 Multiple ChoicesThis is a pdf-only article and there is no markup to show you.full-text.pdf ER -