RT Journal Article
SR Electronic
T1 From Platitudes to Principles
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 475
OP 476
DO 10.2501/JAR-51-3-475-476
VO 51
IS 3
A1 Richard F. Beltramini
YR 2011
UL http://www.journalofadvertisingresearch.com/content/51/3/475.abstract
AB