PT  - JOURNAL ARTICLE
ED  - ,
TI  - Excellence at the Intersection of Marketing Art and Science
AID  - 10.2501/JAR-51-3-461-474
DP  - 2011 Sep 01
TA  - Journal of Advertising Research
PG  - 461--474
VI  - 51
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/51/3/461.short
4100  - http://www.journalofadvertisingresearch.com/content/51/3/461.full
SO  - J Advert Res2011 Sep 01; 51