RT Journal Article
SR Electronic
T1 The Rock in the Pond
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 456
OP 457
DO 10.2501/JAR-51-3-456-457
VO 51
IS 3
A1 Pat LaPointe
YR 2011
UL http://www.journalofadvertisingresearch.com/content/51/3/456.abstract
AB